I've been a contributor at Forbes.com since summer 2020. I write for the Boats & Planes section where I specialise in innovation and trends in the global superyacht and aviation industries.
In 2015, I launched the Dubai platform of global luxury lifestyle app and website Urbanologie, which I ran alongside the Founder and continued to edit for a number of years. In 2018, I launched guides to Tulum and St Barths, followed by Porto Cervo, Portofino and Capri in 2019.
ROCCO FORTE HOTELS
I worked on the 2015 launch of The Notebook, the official blog for the Rocco Forte Hotels group. As Content Editor, I worked with the senior marketing team to create content plans and help to define the blog's editorial voice. I also wrote and uploaded weekly posts, drafted social media posts and edited the blog throughout its crucial first 18 months.
As Content Editor for The Corinthia Insider blog, I created quarterly editorial calendars for approval by each hotel in the group, wrote articles and drafted social posts.
As Content Writer, I wrote blog posts designed to increase interest in flight destinations and drive traffic and ticket sales.
As Content Writer, I created tailored seasonal itineraries for guests of Dorchester Collection properties around the world.