Forbes
Since 2020, I've written for the Boats & Planes section of Forbes.com where I specialise in innovation and trends in the global superyacht and aviation industries.
Effecto
In 2021, I worked with high-end interior company Effecto to develop the brand's pre- and post-launch content strategy, including the launch of Effect Magazine
Urbanologie
In 2015, I launched the Dubai platform of global luxury lifestyle app and website Urbanologie, which I ran alongside the Founder and continued to edit for a number of years. In 2018, I launched guides to Tulum and St Barths, followed by Porto Cervo, Portofino and Capri in 2019.
Rocco Forte Hotels
I worked on the 2015 launch of The Notebook, the official blog for the Rocco Forte Hotels group. I worked with the marketing team to create content plans and help to define the blog's editorial voice. I also wrote and uploaded weekly posts, drafted social media posts and edited the blog through its crucial first 18 months.
Corinthia Hotels
As Content Editor for The Corinthia Insider blog, I created quarterly editorial calendars for approval by each hotel in the group, wrote articles and drafted social posts.
Virgin Atlantic
As Content Writer, I wrote blog posts designed to increase interest in flight destinations and drive traffic and ticket sales.
